1991 AMA educators' proceedings : enhancing knowledge development in marketing

Bibliographic Information

1991 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Mary C. Gilly ... [et al.]

American Marketing Association, c1991

  • v. 2

Other Title

Enhancing knowledge development in marketing

Available at  / 4 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BA60969768
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago, Ill.
  • Pages/Volumes
    xviii, 793 p.
  • Size
    28 cm.
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