1991 AMA educators' proceedings : enhancing knowledge development in marketing

著者

• Gilly, Mary C.
• American Marketing Association

書誌事項

1991 AMA educators' proceedings : enhancing knowledge development in marketing

editors, Mary C. Gilly ... [et al.]

American Marketing Association, c1991

• v. 2

タイトル別名

Enhancing knowledge development in marketing

注記

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA60969768
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xviii, 793 p.
• 大きさ: 28 cm.