Marketing decision making : a model building approach

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing decision making : a model building approach

Philip Kotler

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, 1974, c1971

Holt-Saunders International ed

Note

Originally published, 1971

First printed in UK in 1974 (this ed.)

Includes index

Details

• NCID: BA61038929
• ISBN:
  • 0039101517
• LCCN: 70135637
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xi, 720 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8/02
• Subject Headings:
  • PRECIS : Marketing. Decision making. Mathematical models
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing management -- Decision making
• Parent Bibliography ID:
  • BA03809544