Marketing decision making : a model building approach

著者

• Kotler, Philip

書誌事項

Marketing decision making : a model building approach

Philip Kotler

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, 1974, c1971

Holt-Saunders International ed

注記

Originally published, 1971

First printed in UK in 1974 (this ed.)

Includes index

詳細情報

• NII書誌ID(NCID): BA61038929
• ISBN:
  • 0039101517
• LCCN: 70135637
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xi, 720 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC19 : 658.8/02
• 件名:
  • PRECIS : Marketing. Decision making. Mathematical models
  • LCSH : Marketing -- Mathematical models
  • LCSH : Marketing management -- Decision making
• 親書誌ID:
  • BA03809544