How customers think : essential insights into the mind of the market

著者

• Zaltman, Gerald

書誌事項

How customers think : essential insights into the mind of the market

Gerald Zaltman

Harvard Business School Press, c2003

注記

Includes index

• NII書誌ID(NCID): BA61259699
• ISBN:
  • 9781578518265
• LCCN: 2002011666
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xxii, 323 p.
• 大きさ: 25 cm
• 分類:
  • DC21 : 658.8342
• 件名:
  • LCSH : Consumer behavior -- Psychological aspects
  • LCSH : Consumers -- Psychology
  • LCSH : Marketing -- Psychological aspects
  • LCSH : Creative thinking