2003 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association
• Henderson, Geraldine R.
• Moore, Marian Chapman

Bibliographic Information

2003 AMA Winter Educators' Conference : marketing theory and applications

editors, Geraldine R. Henderson, Marian Chapman Moore

American Marketing Association, c2003

Note

"Volume 14"

• NCID: BA6223740X
• ISBN:
  • 0877573050
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 367 p.
• Size: 28 cm
• Classification:
  • NDC8 : 675