The consumer trap : big business marketing in American life

Author(s)

• Dawson, Michael

Bibliographic Information

The consumer trap : big business marketing in American life

Michael Dawson

（The history of communication）

University of Illinois Press, c2003

• : cloth
• : pbk

Note

Includes bibliographical references and index

Contents of Works

• Thinking the unthinkable
• The marketing race
• The targeting race
• The motivation research race
• The product management race
• The sales communications race
• Macromarketing and public subsidy
• The globalization of marketing
• The consumer trap
• Escaping the consumer trap

Description and Table of Contents

Description

Why the much-advertised American way of life continues to grow more socially, economically, and environmentally costly and less citizen-friendly -- and what we should do about it.

Table of Contents

• Thinking the unthinkable
• the marketing race
• the targeting race
• the motivation research race
• the product management race
• the sales communications race
• macromarketing and public subsidy
• the globalization of marketing
• the consumer trap.

by "Nielsen BookData"

Details

• NCID: BA62500491
• ISBN:
  • 0252028090
  • 0252028090
• LCCN: 2002011038
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Urbana
• Pages/Volumes: x, 203 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1
  • DC21 : 380.1/0973
• Subject Headings:
  • LCSH : Marketing -- United States
  • LCSH : Marketing -- United States -- Costs
• Parent Bibliography ID:
  • BA25213060