Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas

Author(s)

• Bahadir, Suleyman Cem
• Tuli, Kapil R.
• Marketing Science Institute

Bibliographic Information

Measuring marketing productivity : linking marketing to financial returns, Octorber 3-4, 2002, The Fairmont Hotel, Dallas, Texas

prepared by Suleyman Cem Bahadir and Kapil R. Tuli

（Report / Marketing Science Institute, no. 02-119 . Working paper series）

Marketing Science Institute, 2002

Note

"Conference summary" -- t.p

• NCID: BA62655782
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 35 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951