"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

Author(s)

• Inman, J. Jeffrey
• Shankar, Venkatesh
• Ferraro, Rosellina
• Marketing Science Institute

Bibliographic Information

"You are where you shop" : channel associations and the drivers of cross-channel variation in shopping behavior

J. Jeffrey Inman, Venkatesh Shankar, and Rosellina Ferraro

（Report / Marketing Science Institute, no. 02-117 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62656457
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 30 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951