Customer expectations management and optimal firm behavior for new products

Author(s)

• Kopalle, Praveen K.
• Lehmann, Donald R.
• Marketing Science Institute

Bibliographic Information

Customer expectations management and optimal firm behavior for new products

Praveen K. Kopalle and Donald R. Lehmann

（Report / Marketing Science Institute, no. 02-115 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62657030
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 37 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951