Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis

Author(s)

• Mizik, Natalie
• Jacobson, Robert
• Marketing Science Institute

Bibliographic Information

Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis

Natalie Mizik and Robert Jacobson

（Report / Marketing Science Institute, no. 02-114 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

• NCID: BA62657198
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951