Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis

Author(s)

Bibliographic Information

Trading off value creation and value appropriation : the financial implications of shifts in strategic emphasis

Natalie Mizik and Robert Jacobson

(Report / Marketing Science Institute, no. 02-114 . Working paper series)

Marketing Science Institute, 2002

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"Working paper" -- t.p

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  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA62657198
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    40 p.
  • Size
    28 cm
  • Parent Bibliography ID
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