Are customer information systems worth it? : results from B2B services

Author(s)

• Zahay, Debra
• Griffin, Abbie
• Marketing Science Institute

Bibliographic Information

Are customer information systems worth it? : results from B2B services

Debra Zahay and Abbie Griffin

（Report / Marketing Science Institute, no. 02-113 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62657405
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 51 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951