Customer relationship management : strategies and company-wide implementation, July 11-12, 2002, INSEAD, Fontainebleau, France

Author(s)

• Mittelman, Mauricio
• Onyemah, Vincent
• Marketing Science Institute
• INSEAD

Bibliographic Information

Customer relationship management : strategies and company-wide implementation, July 11-12, 2002, INSEAD, Fontainebleau, France

prepared by Mauricio Mittelman and Vincent Onyemah ; cosponsored by Markiting Science Institute and INSEAD

（Report / Marketing Science Institute, no. 02-112 . Working paper series）

Marketing Science Institute, 2002

Note

"Conference summary" -- t.p

Details

• NCID: BA62659400
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 30 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951