The market evolution and sales take-off of product innovations

Author(s)

Bibliographic Information

The market evolution and sales take-off of product innovations

Rajshree Agarwal and Barry L. Bayus

(Report / Marketing Science Institute, no. 02-111 . Working paper series)

Marketing Science Institute, 2002

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"Working paper" -- t.p

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  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA6266407X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    46 p.
  • Size
    28 cm
  • Parent Bibliography ID
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