Bilingual consumers and the web : moderators of language effects in website navigation

Author(s)

• Luna, David
• Peracchio, Laura A.
• De Juan, María D.
• Marketing Science Institute

Bibliographic Information

Bilingual consumers and the web : moderators of language effects in website navigation

David Luna, Laura A. Peracchio, and María D. de Juan

（Report / Marketing Science Institute, no. 02-110 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62664364
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 31 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951