The effect of store brand share on retail margins : an empirical analysis

Author(s)

• Ailawadi, Kusum L.
• Harlam, Bari A.
• Marketing Science Institute

Bibliographic Information

The effect of store brand share on retail margins : an empirical analysis

Kusum L. Ailawadi and Bari A. Harlam

（Report / Marketing Science Institute, no. 02-109 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62664513
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 39 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951