What is the true value of a lost customer?

Author(s)

• Hogan, John E.
• Lemon, Katherine N.
• Libai, Barak
• Marketing Science Institute

Bibliographic Information

What is the true value of a lost customer?

John E. Hogan, Katherine N. Lemon, and Barak Libai

（Report / Marketing Science Institute, no. 02-108 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

• NCID: BA62664659
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951