The international takeoff of new products : the role of economics, culture, and country innovativeness

Author(s)

• Tellis, Gerald J.
• Stremersch, Stefan
• Yin, Eden
• Marketing Science Institute

Bibliographic Information

The international takeoff of new products : the role of economics, culture, and country innovativeness

Gerard J. Tellis, Stefan Stremersch, and Eden Yin

（Report / Marketing Science Institute, no. 02-121 . Working paper series）

Marketing Science Institute, 2002

Note

"Working paper" -- t.p

Details

• NCID: BA62664819
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 44 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951