Understanding media theory
著者
書誌事項
Understanding media theory
Arnold, 2003
- : pbk
- : hbk
並立書誌 全1件
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Understanding media theory / Kevin Williams
BA89162684
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Understanding media theory / Kevin Williams
大学図書館所蔵 件 / 全17件
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該当する所蔵館はありません
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注記
Includes bibliographical references (p. 234-259) and index
内容説明・目次
- 巻冊次
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: hbk ISBN 9780340719039
内容説明
At last: an introduction to media theory which doesn't give you a headache! Virtually all students find media theory difficult both to understand and to apply; this book is intended to lighten their burden.
目次
- What is media theory?
- production
- content
- reception
- media policy and research.
- 巻冊次
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: pbk ISBN 9780340719046
内容説明
Understanding Media Theory is an accessible introduction to mass media theory. The book emphasizes the importance of using theory not only to make sense of the role of the media in society but also to understand particular aspects of the process of mass communication. This is an introduction to theory which students can understand and enjoy.
目次
- What is media theory?
- production
- content
- reception
- media policy and research.
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