Principles of retailing
著者
書誌事項
Principles of retailing
Butterworth-Heinemann, 2003
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
目次
- The changing retail environment - What is retailing?
- The changing consumer
- The changing retail environment
- Retail theories and practice
- The future of retailing
- Managing retail change - Fundamentals of retail organization and management
- Managing change
- Managing people
- Managing the supply chain - Retail marketing
- Buying logistics
- Retail buying
- Managing retail operations - Customer service
- Retail selling
- Merchandising and display
- retail security
- Organizational communication.
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