Principles of retailing
Author(s)
Bibliographic Information
Principles of retailing
Butterworth-Heinemann, 2003
Available at / 11 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Referring widely to real examples of change and best practice in modern retail management, it gives students a thorough grounding in:
* The changing retail environment
* Managing change in the retail sector
* Understanding the supply chain
* Mastering retail operations
Written by an author team with an expert knowledge of the sector and experience of communicating the key concepts to all kinds of students, Principles of Retailing is an essential text and reference.
Table of Contents
- The changing retail environment - What is retailing?
- The changing consumer
- The changing retail environment
- Retail theories and practice
- The future of retailing
- Managing retail change - Fundamentals of retail organization and management
- Managing change
- Managing people
- Managing the supply chain - Retail marketing
- Buying logistics
- Retail buying
- Managing retail operations - Customer service
- Retail selling
- Merchandising and display
- retail security
- Organizational communication.
by "Nielsen BookData"