Total integrated marketing : breaking the bounds of the function
Author(s)
Bibliographic Information
Total integrated marketing : breaking the bounds of the function
Free Press, c2003
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Note
Includes bibliographical references (p. 311-335) and index
Description and Table of Contents
Description
Presents arguments that reveal why marketing should be a top priority for today's companies, explaining how to integrate a marketing imperative that utilizes every major part of a business.
by "Nielsen BookData"