Principles of marketing

Author(s)

• Kotler, Philip
• Armstrong, Gary

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Pearson/Prentice Hall, c2004

10th ed

• : [hbk]
• : [pbk]

Note

"International edition"--Cover

Previous ed.: 2001

Includes bibliographical references and indexes

Details

• NCID: BA62895017
• ISBN:
  • 0131018612
  • 0131212761
• LCCN: 2002034634
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xxix, 661, [76] p.
• Size: 28 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing