Marketing management in practice 2003-2004

著者

• Williams, John, 1949 Dec. 11-
• Curtis, Tony
• Chartered Institute of Marketing

書誌事項

Marketing management in practice 2003-2004

John Williams and Tony Curtis

（The official CIM coursebook）

Butterworth-Heinemann, 2003

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Each coursebook includes access to Marketingonline, where you can: annotate, customise and create personally tailored notes using the electronic version of the coursebook; receive regular tutorials on key topics; and search the coursebook online for easy access to definitions. It is co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2003-2004 syllabus. There is free online revision and course support. Customise your learning, extend your knowledge and prepare for the examinations with this complete package for course success.

目次

• Preface
• Management and marketing roles
• Recruiting the team
• Developing the team
• Market research
• Project management
• Managing change
• Marketing communications
• Developing marketing plans
• Appendices - Guidance on examination preparation
• Undertaking CIM Assignments and the Integrative Project
• Sample exam questions and answers
• Answers and debriefings: Curriculum information
• Index.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA63135019
• ISBN:
  • 0750659602
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford ; Tokyo
• ページ数/冊数: ix, 276 p.
• 大きさ: 30 cm
• 分類:
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Examinations
• 親書誌ID:
  • BA54512746