Competing for advantage
著者
書誌事項
Competing for advantage
Thomson/South-Western, c2004
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注記
Includes indexes
内容説明・目次
内容説明
This text summarizes strategic management research and practice, using examples from 2003 and a straightforward style to make it accessible to both experienced practitioners and new managers. The authors connect theory to practice, illustrating the process and tools used in strategic analysis and implementation to create a sustainable competitive advantage. Further, the text examines the critical issues of the 2003 business environment including chapters on both strategic leadership and corporate governance.
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