Customer winback : how to recapture lost customers and keep them loyal
Author(s)
Bibliographic Information
Customer winback : how to recapture lost customers and keep them loyal
（The Jossey-Bass business & management series）
Jossey-Bass, c2001
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Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Table of Contents
CUSTOMER RECOVERY: WINNING BACK LOST CUSTOMERS.
Why Aggressive Customer Recovery is Critical to Your Success.
A Closer Look at Customer Loss.
Making New Customers Defection Proof.@Preventing Loss When the Honeymoon is Over.
Early Intervention for Rocky Relationships. Saving Customers On the Brink of Defection.
Recovering Lost Customers.
CUSTOMER PROCOVERY: KEEPING REACTIVATED CUSTOMERS AND MINIMIZING DEFECTIONS.
Practicing Procovery: Why Recovery is Not Enough.
Happy Employees Equal Loyal Customers.
Complaints: Your Number One Customer Procovery Weapon.
The Real Role of Service in Customer Recovery.
Making Your Company Defection Proof.
by "Nielsen BookData"