Customer winback : how to recapture lost customers and keep them loyal

著者

• Griffin, Jill
• Lowenstein, Michael W.

書誌事項

Customer winback : how to recapture lost customers and keep them loyal

Jill Griffin, Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers

（The Jossey-Bass business & management series）

Jossey-Bass, c2001

注記

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA63655427
• ISBN:
  • 0787946672
• LCCN: 00011080
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: San Francisco
• ページ数/冊数: xxii, 314 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.5
  • DC21 : 658.8/12
• 件名:
  • LCSH : Customer loyalty
  • LCSH : Customer services
  • LCSH : Customer relations
• 親書誌ID:
  • BA28227152