Advertising and the mind of the consumer : what works, what doesn't, and why

著者

• Sutherland, Max
• Sylvester, Alice K.

書誌事項

Advertising and the mind of the consumer : what works, what doesn't, and why

Max Sutherland and Alice K. Sylvester

Allen & Unwin, 2000

2nd ed

注記

"New revised international edition"--Cover

Includes bibliographical references (p. 304-315) and index

詳細情報

• NII書誌ID(NCID): BA64355633
• ISBN:
  • 1865082317
• LCCN: 00340982
• 出版国コード: at
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: St. Leonards, NSW
• ページ数/冊数: xv, 326 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5822
  • DC21 : 659.1/01/9
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumer behavior