Advertising and the mind of the consumer : what works, what doesn't, and why
著者
書誌事項
Advertising and the mind of the consumer : what works, what doesn't, and why
Allen & Unwin, 2000
2nd ed
大学図書館所蔵 全2件
注記
"New revised international edition"--Cover
Includes bibliographical references (p. 304-315) and index