Global strategy and organization

著者

書誌事項

Global strategy and organization

Anil K. Gupta, Vijay Govindarajan

J. Wiley, c2004

大学図書館所蔵 件 / 全5件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 197-199) and index

収録内容

  • Preface
  • The challenge of globalization
  • Developing a global expansion strategy
  • Analysis of Wal-Mart's global expansion
  • Building global competitive advantage
  • Cultivating a global mindset
  • Leveraging knowledge across the global network
  • Creating and managing global business teams
  • Transforming the global game
  • Globalization in the digital image

内容説明・目次

内容説明

The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Anil K. Gupta and Vijay Govindarajan's Global Strategy and Organization is designed to help students and managers learn how to address this important question. The book focuses on the four tasks that are essential for any company to emerge and stay as a global leader in its industry: Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets Convert global presence into global competitive advantage Cultivate a global mindset in order to recognize and exploit good ideas wherever they arise Strive to reinvent the rules of the global game

目次

Chapter 1. The Challenge of Globalization. Chapter 2. Developing a Global Expansion Strategy. Chapter 3. Analysis of Wal-Mart's Global Expansion. Chapter 4. Building Global Competitive Advantage. Chapter 5. Cultivating a Global Mindset. Chapter 6. Leveraging Knowledge Across the Global Network. Chapter 7. Creating and Managing Global Business Teams. Chapter 8. Transforming the Global Game. Chapter 9. Globalization in the Digital Age. Notes. Bibliography. Name and Subject Index. Company Index.

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