Retail strategy : the view from the bridge
Author(s)
Bibliographic Information
Retail strategy : the view from the bridge
Elsevier Butterworth Heinemann, 2004
Available at 8 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
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  Gunma
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  Tokyo
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  Niigata
  Toyama
  Ishikawa
  Fukui
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  Gifu
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  Aichi
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  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
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  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
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  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both senior international retailers and expert observers.
It is structured around four sections:
* Section I : retailing in an international context
* Section II: chapters from faculty at Templeton College in Oxford outlining the key issues with review questions, discussion topics, assignments and further reading.
* Section III : A unique series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. Each case is backed up by company and sector information to demonstrate the changing retail and global environment.
* Section IV: A summary and overview with further exercises assignments and recommended reading.The book is an innovative and highly effective new text for both students and executives needing to understand the complexities of the latest global developments and thinking.
Table of Contents
- Part one: Introduction to retail strategy
- Part two: Strategic issues in retailing - Retail marketing and the changing consumer
- Retail supply chain collaboration
- Planning for retail and the assessment of public policies towards retailing
- Internationalisation
- Retail financial perspectives
- Human resource
- Prospects for electronic commerce
- Analysis of international trends in retailing
- Part three: The view from the bridges - Cases involving: Metro, Boots, WalMart, Auchan, Tesco, SOK, Kingfisher, HMV Media, GB, Haburi.com, Body Shop, Legoland Parks, Vitago.com, CentrO, Next, KarstadtQuelle
- Part four: Exercises in retail strategy.
by "Nielsen BookData"