Foundation marketing
著者
書誌事項
Foundation marketing
（Longman modular texts in business and economics / Geoff Black and Stuart Wall, series editors）
Financial Times Prentice Hall, 2004
3rd ed
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Foundation Marketing, third edition is an essential text for anyone seeking a no-nonsense introduction to marketing. Clear and easy to use, it offers practical examples to highlight the basics of marketing, including its strategic and international dimensions. With interactive features such as in-text activities designed to develop key skills as well as marketing knowledge, Foundation Marketing is the ideal text to help you master marketing skills.
目次
* Introduction to marketing * Marketing in the real world * The marketing environment * Buyer behaviour * Marketing research * Target marketing * Product * New product development * Price * Distribution * Promotion: introduction, advertising and direct marketing * Promotion: selling, sales promotion and public relations * International marketing * Strategic Marketing Management: planning, organisation and control Appendix: Answers to self-check questions Index
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