Racism, sexism, and the media : the rise of class communication in multicultural America

Author(s)

Bibliographic Information

Racism, sexism, and the media : the rise of class communication in multicultural America

Clint C. Wilson II, Félix Gutiérrez, Lena M. Chao

Sage Publications, c2003

3rd ed

  • : pbk

Other Title

Race, multiculturalism and the media

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Note

Rev. ed. of: Race, multiculturalism and the media. 2nd ed. c1995

Includes bibliographical references (p. 309-318) and index

Description and Table of Contents

Description

Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Felix Gutierrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Third Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations. This edition incorporates new material on women of color, including an integrated assessment of their media experiences. The authors have arranged the chapters to facilitate a logical approach to the subject, providing readers more access to understanding how the media represent minorities.

Table of Contents

Preface and Acknowledgements PART I. MAJORITY RULES: "MINORITIES" AND THE MEDIA 1. Multiculturalism in the Land of Majority Rule 2. Do the Media Matter? PART II. RACIALISM IN ENTERTAINMENT PORTRAYALS 3. The Roots of Racial Stereotypes in American Media 4. Stereotypes Extend Into Television and the Video Age PART III. RACIALISM IN PUBLIC COMMUNICATION 5. The Press: A Legacy of Exclusion 6. Advertising: The Media's Not-so-Silent Partner 7. Public Relations: Influencing the Content of the Media PART IV. WOMEN OF COLOR IN THE MEDIA 8. Two Strikes and ...? PART V. STRATEGIES FOR DEALING WITH RACIALLY INTENSIVE MEDIA 9. Access: Toward Diversity With (Un)deliberate Speed 10. Advocacy: Pressuring the Media to Change 11. Alternatives: Colorful Firsts in Class Communication PART VI: THE RISE OF CLASS COMMUNICATION 12. 21st Century Challenges and Opportunities Suggested Readings

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