Advertising and the World Wide Web

著者

• Schumann, David W.
• Thorson, Esther

書誌事項

Advertising and the World Wide Web

edited by David W. Schumann, Esther Thorson

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 1999

注記

"Edited versions of papers presented at the 1996 Advertising and Consumer Psychology Conference ... Bloomfield Hills, Michigan"--Introd

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA66023077
• ISBN:
  • 0805831487
• LCCN: 99017344
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: ix, 317 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF6146.I58
  • DC21 : 658.8/00285/4678
• 件名:
  • LCSH : Internet advertising -- Congresses
• 親書誌ID:
  • BA2075631X