Multimodal discourse analysis : systemic-functional perspectives
著者
書誌事項
Multimodal discourse analysis : systemic-functional perspectives
（Open linguistics series）
Continuum, c2004
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注記
Includes bibliographical references and index
内容説明・目次
- 巻冊次
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ISBN 9780826472564
内容説明
Multimodal Discourse Analysis is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Different modes of communication covered include: Language. Dynamic and static visual images. Architecture and three-dimensional objects in the realm of material lived-in space, as well as electronic media, film and print. This also includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
目次
- Introduction
- Secton 1 - Three Dimensional Material Objects in Space
- 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole
- 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibtion in Singapore - Alfred Pang Kah Meng
- 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias
- Section 2 - Electronic Media and Film
- 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry
- 5. Visual Semiosis in Film - Kay L. O'Halloran
- 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew
- Section 3 - Print Media
- 7. The Construal of ideational Meaning in Print Advertisements
- 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling
- 9. Multimodality in a Biology Textbook - Libo Guo
- 巻冊次
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:pbk ISBN 9780826488770
内容説明
This book brings together cutting-edge research on multimodal texts and the 'discourses' generated through the interaction of two or more semiotic modes of communication; for example language, dynamic and static visual images, architecture and three-dimensional objects in the realm of material lived-in space, electronic media, film and print. This includes the study of transition and phase, camera and body movement, typography, layout and the use of colour, and how such choices orientate the viewer to particular readings of the text and context. The contributors collected within this volume use the systemic functional approach to present frameworks which are used to analyze how meaning is generated within a series of case studies. The result is a comprehensive survey of the ways in which enhanced meaning emerges through the interaction of more than one mode of communication. Multimodal Discourse Analysis will be useful to researchers interested in the application of systemic functional linguistics to media studies, discourse analysis and cognitive linguistics.
目次
- Introduction
- Section 1 - Three Dimensional Material Objects in Space
- 1. Opera Ludentes: The Sydney Opera House at Work and Play - Michael O'Toole. 2. Making History in From Colony to Nation: A Multimodal Analysis of a Museum Exhibition in Singapore - Alfred Pang Kah Meng
- 3. A Semiotic Study of Singapore's Orchard Road and Marriott Hotel - Safeyaton Alias
- Section 2 - Electronic Media and Film
- 4. Phase and Transition, Type and Instance: Patterns in Media Texts as Seen through a Multimodal Concordancer - Anthony P Baldry
- 5. Visual Semiosis in Film - Kay L O'Halloran
- 6. Multisemiotic Mediation in Hypertext - Arthur Kok Kum Chiew
- Section 3 - Print Media
- 7. The Construal of Ideational Meaning in Print Advertisements
- 8. The Semiotic Construction of a Package Label: Kellogg's Special K - Lee Siew Ling
- 9. Multimodality in a Biology Textbook - Libo Guo.
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