Churchill/Ford/Walker's sales force management

Author(s)

• Johnston, Mark W.
• Ford, Neil M.
• Walker, Orville C.
• Marshall, Greg W.
• Churchill, Gilbert A.

Bibliographic Information

Churchill/Ford/Walker's sales force management

Mark W. Johnston, Greg W. Marshall

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill/Irwin, c2003

7th ed, international ed.

Other Title

Sales force management

Note

Previously published: 6th ed. under title: Sales force management / Gilbert A. Churchill

Includes bibliographical references (p. 563-582) and index

Details

• NCID: BA67319851
• ISBN:
  • 0072466480
• LCCN: 2002067792
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xx, 603 p.
• Size: 26 cm
• Classification:
  • LCC : HF5438.4
  • DC21 : 658.8/101
• Subject Headings:
  • LCSH : Sales management
  • LCSH : Churchill, Gilbert A. Sales force management
• Parent Bibliography ID:
  • BA34788937