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Mark W. Johnston, Greg W. Marshall
McGraw-Hill Irwin c2011 10th ed., McGraw-Hill international ed
Available at 1 libraries
McGraw-Hill/Irwin c2003 7th ed, international ed. Irwin/McGraw-Hill series in marketing
Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr
Irwin c1997 5th ed The Irwin series in marketing
Available at 7 libraries
Irwin c1993 4th ed The Irwin series in marketing
Available at 12 libraries
Irwin c1990 3rd ed The Irwin series in marketing
: International student ed
Available at 13 libraries
Richard D. Irwin , Toppan 1987 2nd ed The Irwin series in marketing
: pbk
R.D. Irwin 1985 2nd ed The Irwin series in marketing
Available at 15 libraries
edited by Neil M. Ford, Orville C. Walker, Jr. and Gilbert A. Churchill, Jr.
Marketing Science Institute c1983 Report / Marketing Science Institute no. 83-107
Available at 10 libraries
R.D. Irwin 1981
by Gilbert A. Churchill, Neil M. Ford & Orville C. Walker
Marketing Science Institute c1976 Report / Marketing Science Institute no. 76-115
Available at 11 libraries
by Orville C. Walker, Gilbert A. Churchill & Neil M. Ford
Marketing Science Institute c1975 Report / Marketing Science Institute no. 75-115
