2004 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association
• Cron, William L.
• Low, George S.

Bibliographic Information

2004 AMA Winter Educators' Conference : marketing theory and applications

editors, William L. Cron, George S. Low

American Marketing Association, c2004

Note

"Volume 15"

Details

• NCID: BA67800787
• ISBN:
  • 0877573093
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 337 p.
• Size: 28 cm
• Classification:
  • NDC8 : 675