Shakespeare, Einstein, and the bottom line : the marketing of higher education

Author(s)

• Kirp, David L.

Bibliographic Information

Shakespeare, Einstein, and the bottom line : the marketing of higher education

David L. Kirp

Harvard University Press, 2004

• : pbk

Note

Includes bibliographical references and index

"First Harvard University Press paperback edition, 2004"--T.p. verso

Details

• NCID: BA68295500
• ISBN:
  • 0674016343
• LCCN: 2003049914
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: vi, 328 p.
• Size: 24 cm
• Classification:
  • LCC : LB2342.8
  • DC21 : 378.73
• Subject Headings:
  • LCSH : Universities and colleges -- United States -- Marketing
  • LCSH : Education, Higher -- Public relations -- United States