Diversity in advertising : broadening the scope of research directions

著者

• Williams, Jerome D.
• Lee, Wei-Na
• Haugtvedt, Curtis P.

書誌事項

Diversity in advertising : broadening the scope of research directions

edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 2004

• : casebound

注記

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA68738554
• ISBN:
  • 0805847944
• LCCN: 2003022327
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: xxi, 447 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5822
  • DC22 : 659.1/08
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Communication in marketing
  • LCSH : Consumers -- Attitudes
• 親書誌ID:
  • BA2075631X