Entrepreneurship : context, vision and planning
著者
書誌事項
Entrepreneurship : context, vision and planning
Palgrave Macmillan, 2004
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注記
Includes bibliographical references (p. 390-399) and index
内容説明・目次
内容説明
Entrepreneurship: Context, Vision& Planning enables final year undergraduate and postgraduate students to combine theory and practice in order to create successful new enterprises. Using a clear and comprehensive style, these experienced authors demonstrate the ways in which entrepreneurship has links with history, economics, law and politics.
This innovative and unique text includes:
*An ethical emphasis illustrating the many social benefits of a successful business.
*A technological awareness due to a large number of computer and hi-tech industry examples.
*A chapter debating the future of entrepreneurship.
*Guidance on how to develop a successful business plan.
Author Biographies
John Legge and Kevin Hindle both teach in the Australian Graduate School of Entrepreneurship at the Swinburne University of Technology.
Visit the companion website at:
www.palgrave.com/business/legge
which includes:
*Comprehensive teaching guide.
*Powerpoint slide presentation for a 12 lecture course.
*Testbank comprising of over 100 short answer questions (with answers).
*Downloadable student workbook.
Also available is a companion website with extra features to accompany the text, please take a look by clicking below -
http://www.palgrave.com/business/legge/
目次
Foreword.- Introduction.- Perspectives on Entrepreneurship.- Entrepreneurs in Society.- Entrepreneurs and Cycles.- The Entrepreneurial Business Plan.- Proving the Business Concept.- reating the Business Model.- The Legal Environment.- The Role of Governments.- Entrepreneurship in Corporations.- The Entrepreneurial Financial Model.- Preparing the Business Plan.- Investment and Investors.- Beyond 'How To': Key Issues in Understanding Entrepreneurship.- Bibliography.- Index.
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