Event management : for tourism, cultural, business, and sporting events
著者
書誌事項
Event management : for tourism, cultural, business, and sporting events
Hospitality Press, c2001
大学図書館所蔵 全1件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliography and index
Bibliography: p. 259
内容説明・目次
内容説明
This is the book for anyone wishing to enter the rapidly growing field of event management. Event management is quite different from ordinary business management. Most business managers can make and learn from their mistakes. Not so event managers. Events typically have high costs and high risks. Events must be right the first time. There are no second chances, and there are no opportunities for the manager to plan, organise, train, coach, empower and delegate over an extended period. Business projects and new product development now culminate in events, while high-level business meetings, seminars, conferences and exhibitors are viewed as events. Senior managers realise that special skills are required for the planning of these expensive and often one-off occasions. And, of course, there are thousands of festivals, and many thousands of weddings, parties, celebratory and sporting events every year, all of which require expert management. "Event Management for Tourism, Cultural, Business and Sporting Events" covers all the skills students will need to become a successful event manager. From this book they will learn how to design, plan, market and stage an event.
They will learn how to manage staff and staffing problems and how to ensure the safety of everyone involved. And learn what they need to know about legal compliance, risk management, financial control, and how to evaluate the success of the events they stage.
目次
Preface *Introduction to event management *Event concept and design *Feasibility *Legal compliance *Event marketing *Promotion *Financial Management *Risk Management *Planning *Protocol *Staging *Staffing *Leadership *Operations and Logistics *Safety and Security *Crowd Management and Evacuation *Monitoring, Control and Evaluation *Careers in a changing environment Appendices *Appendix 1: Supplementary Internet Links *Appendix 2: Event Proposal References Index
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