Marketing

Author(s)

• Littler, Dale

Bibliographic Information

Marketing

edited by Dale Littler

（The Blackwell encyclopedia of management / encyclopedia editor, Cary L. Cooper ; advisory editors, Chris Argyris and William H. Starbuck, v. 9）

Blackwell Pub., 2005

2nd ed

• : hardcover

Note

"Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997"--T.p. verso (CIP)

Includes bibliographical references and index

Details

• NCID: BA70286670
• ISBN:
  • 9781405102544
• LCCN: 2004018071
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Malden
• Pages/Volumes: ix, 404 p.
• Size: 26 cm
• Classification:
  • LCC : HD30.15
  • LCC : HF5415
  • DC22 : 658/.003 s
  • DC22 : 658.8/003
• Subject Headings:
  • LCSH : Marketing -- Dictionaries
• Parent Bibliography ID:
  • BA70276098