Marketing

著者

• Littler, Dale

書誌事項

Marketing

edited by Dale Littler

（The Blackwell encyclopedia of management / encyclopedia editor, Cary L. Cooper ; advisory editors, Chris Argyris and William H. Starbuck, v. 9）

Blackwell Pub., 2005

2nd ed

• : hardcover

注記

"Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997"--T.p. verso (CIP)

Includes bibliographical references and index

内容説明・目次

内容説明

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends

目次

Preface. About the Editors. Contributors. Dictionary Entries A-Z. Index.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA70286670
• ISBN:
  • 9781405102544
• LCCN: 2004018071
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Malden
• ページ数/冊数: ix, 404 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HD30.15
  • LCC : HF5415
  • DC22 : 658/.003 s
  • DC22 : 658.8/003
• 件名:
  • LCSH : Marketing -- Dictionaries
• 親書誌ID:
  • BA70276098