Marketing

Author(s)

• Littler, Dale

Bibliographic Information

Marketing

edited by Dale Littler

（The Blackwell encyclopedia of management / encyclopedia editor, Cary L. Cooper ; advisory editors, Chris Argyris and William H. Starbuck, v. 9）

Blackwell Pub., 2005

2nd ed

• : hardcover

Note

"Rev. ed. of: The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler. 1997"--T.p. verso (CIP)

Includes bibliographical references and index

Description and Table of Contents

Description

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. The implications of developments in information and communications technologies are assessed while retailing has been extensively revised to embrace contemporary trends. Features over 250 entries Includes new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy Assesses the implications of developments in new information and communications technologies Contains extensive revisions to the section on retailing to embrace contemporary trends

Table of Contents

Preface. About the Editors. Contributors. Dictionary Entries A-Z. Index.

by "Nielsen BookData"

Details

• NCID: BA70286670
• ISBN:
  • 9781405102544
• LCCN: 2004018071
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Malden
• Pages/Volumes: ix, 404 p.
• Size: 26 cm
• Classification:
  • LCC : HD30.15
  • LCC : HF5415
  • DC22 : 658/.003 s
  • DC22 : 658.8/003
• Subject Headings:
  • LCSH : Marketing -- Dictionaries
• Parent Bibliography ID:
  • BA70276098