Best face forward : why companies must improve their service interfaces with customers

Author(s)

• Rayport, Jeffrey F.
• Jaworski, Bernard J.

Bibliographic Information

Best face forward : why companies must improve their service interfaces with customers

Jeffrey F. Rayport, Bernard J. Jaworski

Harvard Business School Press, c2005

Note

Includes index

Details

• NCID: BA70449254
• ISBN:
  • 0875848672
• LCCN: 2004002104
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxi, 262 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.5
  • DC22 : 658.8/12
• Subject Headings:
  • LCSH : Customer services -- Management
  • LCSH : Service industries -- Technological innovations -- Management
  • LCSH : Competition