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ジェフリー・F・レイポート, バーナード・J・ジャウォルスキー著 ; 中瀬英樹訳
ランダムハウス講談社 2006.5 Harvard business school press
Available at 77 libraries
Jeffrey F. Rayport, Bernard J. Jaworski
Harvard Business School Press c2005
Available at 11 libraries
McGraw-Hill Irwin MarketspaceU c2004 2nd ed
Available at 2 libraries
McGraw-Hill/Irwin marketspaceU c2002
Available at 4 libraries
Bernard J. Jaworski, Ajay K. Kohli
Marketing Science Institute c1992 Report / Marketing Science Institute no. 92-104
Available at 5 libraries
by Deborah J. MacInnis and Bernard J. Jaworski
Marketing Science Institute c1990 Report / Marketing Science Institute no.90-100
by Ajay K. Kohli and Bernard J. Jaworski
Marketing Science Institute c1990 Report / Marketing Science Institute no. 90-113
Available at 7 libraries
volume editor, Manjit S. Yadav ; contributors, Ajay K. Kohli, Rohit Deshpandé, Bernard J. Jaworski
Sage 2018 Legends in marketing . Gerald Zaltman / series editor, Jagdish N. Sheth ; v. 5
: hb
Available at 8 libraries