A handbook of intellectual property management : protecting, developing and exploiting your IP assets

著者

    • Jolly, Adam
    • Philpott, Jeremy

書誌事項

A handbook of intellectual property management : protecting, developing and exploiting your IP assets

consultant editors, Adam Jolly & Jeremy Philpott

Kogan Page, 2004

大学図書館所蔵 件 / 全8件

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注記

Includes index

内容説明・目次

内容説明

This book is designed as a practical reference source for creators and users of intellectual property (IP), directing them towards the best of current thinking and practice in building and developing a cost-effective portfolio of rights. Every year, The Patent Office receives over 30,000 patent applications and 34,000 trade mark applications. The potential for creating value from ideas, brands, designs and processes has never been greater. But neither has the speed at which innovation and creativity can be replicated around the world. Organizations need to find ways of keeping ahead of their rivals. To this end, the process of defining and protecting IP is becoming a mainstream activity with as much future impact as finance or marketing. IP protection can be equally important in securing the distinctive know-how and identity on which an organization is based. A Handbook of Intellectual Property Management is a practical source of advice and reference filled with contributions from leading innovators and top patent and trade mark attorneys on a range of topics, including: the value of IP EU versus US brand identities buying and selling rights building an IP team start-ups and spin-outs acquisitions, flotation and liquidation manufacturing and creative industries consumer goods and financial services patents, trade marks, copyright and design rights action against counterfeiting, piracy and competitors

目次

  • 1: Establishing your rights: The value of IP
  • Which rights apply and to what?
  • Hard vs soft rights
  • What protection to expect
  • EU vs US
  • Technical innovations
  • Service & process innovations
  • Brand identities
  • Trading on the web. 2: Building the portfolio: Applications
  • Review & audit
  • Competitive review
  • Selling rights
  • Buying rights
  • Valuing IP and raising money
  • Building an IP team. 3: IP in the growth cycle: Invention
  • Start-ups
  • Spin-outs
  • Corporate venturing
  • Collaborative R Joint ventures
  • Acquisitions
  • Flotation
  • Liquidation. 4: Issues by sector: Manufacturing
  • Creative industries (ie fashion design, record industry)
  • Consumer goods
  • Financial services
  • Software
  • Bio technology
  • Public sector
  • Universities. 5: Defining your rights: Patents
  • Trade marks
  • Copyright
  • Design rights
  • Know-how
  • Trade secrets & confidentiality. 6: Enforcing your rights: Action against counterfeiting
  • Action against piracy
  • Action against competitors
  • Litigation insurance
  • Dispute resolution.

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