Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Author(s)

• Kim, W. Chan
• Mauborgne, Renée

Bibliographic Information

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

W. Chan Kim, Renée Mauborgne

Harvard Business School Press, c2005

• : hardcover

Note

Includes bibliographical references (p. [223]-229) and index

Details

• NCID: BA70606749
• ISBN:
  • 1591396190
• LCCN: 2004020857
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xv, 240 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.153
  • DC22 : 658.8/02
• Subject Headings:
  • LCSH : New products
  • LCSH : Market segmentation