Public relations in Asia : an anthology

著者

• Sriramesh, Krishnamurthy

書誌事項

Public relations in Asia : an anthology

edited by Krishnamurthy Sriramesh

Thomson, c2004

注記

Includes bibliographical references

内容説明・目次

内容説明

This is a unique textbook on Public Relations in Asia which uses a unified framework of specific variables (culture, political system, level of economic development, level of activism, and nature of media) in discussing the nature of public relations in ten Asian countries. In addition, public relations practice is contextualized through a discussion of the relationship between socio-economic variables and public relations strategies and techniques in each country. This is a useful guide to students majoring in public relations at departments of communication, journalism and mass communication, and also, to the increasing number of communication professionals who are required to operate in the Asian market. Also available in the Gale Virtual Reference Library (eBook). eBook pricing varies according to the size of your institution. Please contact us for details. eBook ISBN-13: 9789814253567 Available Now

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA70784667
• ISBN:
  • 9812437851
• LCCN: 2004348830
• 出版国コード: si
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Singapore
• ページ数/冊数: xvii, 341 p.
• 大きさ: 24 cm